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More often than not, the existing or incoming content that development teams are given to work with is problematic. Data can be unreliable or formatted incorrectly. Character and line lengths can get out of hand quickly if they aren’t strictly managed. Copy is almost always longer than desirable and is a struggle to cut to down with multiple stakeholders involved. Designing for mobile introduces a unique set of pain points due to the small screen sizes.Every member of the team serves as the content king during some point in the development process. Large scale projects can involve writers from different teams – from marketing to legal – and multiple incoming data channels that require technical strategies to manage.Part of a UX Designer’s job, however, is to understand the incoming content, and to facilitate where, when, and how much content is displayed to the user.You have to create an experience for the user that is tailored to the device they’re using. This includes the placing of buttons, font size, color selection, call-to-actions, and other mobile elements. You want to make it as easy as possible for the user to consume your content with as little pinching and zooming as possible, so present the information to your users in a simple and clear way A poorly designed app doesn’t just affect the public’s perception of that app; it reflects badly on the entire brand. Since most users nowadays are mobile, the usefulness, helpfulness, and usability of your mobile app reflects directly back onto your company. Here’s how to optimize your content for your mobile app to enhance the overall user experience:Mobile devices have significantly smaller screens when compared to desktops, which means that one of the challenges of mobile app design is to fit a lot of information into a smaller area. In many cases, mobile apps contain content that is condensed to fit the size of the screen. Instead, you should be tailoring your content for mobile, rather than copying it verbatim from web. Including too much information in your mobile app will undoubtedly result in a poor user experience with frustrated users digging to find what they’re looking for.Above all, content needs to be legible. A good size for mobile text font is around 11 pts so that your users will be able to read your content without straining their eyes. If your users need to zoom in to read the font, it’s likely that it’s too small. Proper line and letter spacing will allow users to consume the content from a comfortable distance, resulting in better legibility.When users are consuming content on mobile, their attention span is shorter. Because of this, you must cut out all the clutter and focus the content on what’s really important. What will help the user complete their goal? Any filler information will distract the user and inhibit them from doing what they originally intended. Cluttering the app will, therefore, result in lower conversion rates, whether that may be purchasing a product or signing up for a newsletter. Remember that every added button, icon, or image will increase the complexity of the screen. Ask your team what elements are the most important. You should adhere to one call-to-action per screen, which will result in better user comprehension As mentioned earlier, user behaviors are much different on mobile. This means that you need to optimize the UX for touch. It’s important to limit the number of hand gestures and actions users must take to complete a goal or navigate through the app. Users often use one hand to navigate on mobile so ensure that you’re placing buttons with the physiological behaviors and patterns in mind. This includes placing buttons in areas of the screen where the thumb can reach.In addition, reducing the number of screens or tabs a user has to navigate through will improve the usability. Burying your content in a complex user journey can be frustrating. Using “hamburger menus” and navigation tools can help users find what they’re looking for.Ultimately if you want your audience to use your app, you must make it user-friendly. Making the navigation of the app as simple and natural as possible is an essential part of the design and development process. Content can often be overlooked at the start of a project but it should be an important piece of the discovery phase. Getting to know the client’s existing content and data can inform design decisions and get the ball rolling for content management discussions. Starting your designs with realistic dummy data, rather than lorem ipsum, can open the conversation to potential oversights earlier rather than later.The development team should work with the client to develop a content plan catered to the needs and wants of the target audience, the hierarchy of content pieces and call-to-actions. At this stage, the team can discuss possible technical solutions to handle difficult data. Error handling and messaging is important to establish early on as well.   visit

 

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ademasamin

  • Published on: 13 April, 2019
  • Location: Assam
  • Listed In: Brooches